Grafica News - April 2011

Al Mahir Printing Equipment Trading, Grafica's new window to Middle East

What a turning point? Dilawar Dalwai, an Indian born entrepreneur in Sharjah who visited Grafica/DMI two years ago as a prospective customer never anticipated that one day he would become a successful Representative of Grafica to aggressively market their 'Made in India' range of screen printing machines and equipment in the Middle East.

His company Al Mahit Silk Screen engaged in commercial printing and promotional gift items and the sister concern Al Mahir Printing Equipment Trading is engaged in Screen Printing Machinery and Gift items Trading, besides other printing industry related business, located in Sharjah, UAE.

Dilawar's search for a low cost yet high quality screen printing machine came to an end at Grafica. He did not waste time and booked Nano- Print and Nano-UV after spending almost half day at DMI's training centre to see live demo of the machine. “I was amused to see breathtaking master pieces of UV special effects prominently displayed on DMI's creative sample gallery. By experiencing Grafica manufacturing capabilities, their knowledge in screen printing process and above all the willingness to extend technical support, I was very much confident to explore such creative ideas in the UAE market. As the saying 'first impression is the last impression' I was totally impressed with Grafica's world class training centre DMI.”

It is quite interesting that after witnessing super performance of Grafica's Nano-Print and Nano-UV in his own printing unit in Sharjah, Dilawar was stimulated to sell these machines in UAE market. He rushed to Grafica with lot of enthusiasm to express his willingness and chalk out his strategy.

Dilawar is now enthused and fully focused to promote Grafica's whole range of screen printing machines and equipment. That's because he realized the great benefit of working with a company which has a market reputation.

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In just one year, in collaboration with Al Mahir Printing Equipment Trading, Grafica exhibited its range of products in three major exhibitions in Dubai. Sign and Graphic Imaging Middle East exhibition at Dubai Airport Expo, in January 2011 and more recently concluded Gulf Print & Pack, Dubai in March 2011. Grafica received its first breakthrough in the Gulf when it showcased its NANO-PRINT and NANO-UV curing machine at GIFTS & PREMIUM Exhibition in Dubai in September 2010.

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