Grafica News - Aug 2011

TERASCREEN to distribute Grafica machines in EUROPE



Michel Caza recently announced French company, Terascreen's collaboration with Grafica to distribute and service complete range of screen printing machines and allied products in European market.

This distribution arrangement was jointly announced by Michel Caza (on behalf of Terascreen) in presence of Erwan Guiziou one of the partners of Terascreen and Bhargav Mistry, MD, Grafica at a media briefing cum get together in Mumbai on 11th July 2011.

INTERVIEW with Michel Caza:

Down memory lane, please share the story behind your 'Grafica connection':

I feel Bhargav widely and nicely explained a few months ago (in January 2011 issue of GraficaNews and the story is also available at www.graficaindia.com), how we met, how he spent some times in France in my home and company and how this could help him to develop his technical knowledge.

I will not tell the story again, just remind that we became more than simple relations, friends… A special link such as the one between a pupil and his Guru and mostly between a Pita and a Beta!

I immediately could see the industrial possibilities of Grafica, tried to help him to improve his products and machines, find contacts around the world, eventual partners and customers, etc simply because, I believe in him, his imagination, his technical capabilities and capacities. And when he started DMI – for me the best screen-printing school in the world - I pushed and promoted it as much as possible and, with the help of FESPA made the first Workshop there.

The rest of the story belongs to … Indian screen printing history! During 2004 I announced the first FESPA India Exhibition for 2005, and insisted – together with Kurt Sperisen, to have SPAI (Screen Printers' Association of India) becoming the first “Associated Member” of FESPA.



What prompted you to establish alliance with Grafica to distribute their machines in Europe?

This was the first step. The relations we had are mostly a personal matter. But let us say that I immediately caught the spirit of Bhargav and his obsession to build modern and technically perfect press and other equipment, helped him to take care of what Indian consider too often as “details” – sorry for that but I wrote that a few weeks ago – I mean what you do not see “immediately”.

What I appreciated also was that, contrary to many manufacturers, all over the world, not specially Indian, he builds his machines for printers, accepting my concept of “this is to the printer to ask the manufacturer to build what he – printer – really needs and wants and not to accept what the manufacturer decides that it's good for him!”

It is true that, right from the beginning, I tried to convince – and to help him – to sell his products in Europe, USA, etc.

May be, it was a little too soon and Grafica had so much to do simply to answer the demand of the Indian printers that they could not follow my wishes for a distribution abroad!

There came the “Nano”… the giant idea to offer at a very reasonable and affordable price, modern and sophisticated UV equipment to print in small format to do every thing from fabrication of the screen to the printing action.

It came just a the right moment: when the pressure of environmental and health rules came to affect even the very small companies and when I started to develop my new concept of the “Two Speeds” screen printing.

What is 'Two Speeds screen Printing' concept? Please elaborate on this:

You see, on one hand the huge companies working are at the national and international scale, offering their customers a “full Service” and using screen, offset, digital, pad, flexo… and all finishing and often installation on site.

On the other hand hundreds, thousands of what I call “Family business” or “Village Printers”



Michel Caza recently announced French company, Terascreen's collaboration with Grafica to distribute and service complete range of screen printing machines and allied products in European market. Terascreen is a newly formed company with six share holders, including Michel Caza & his wife Therese Caza.

This distribution arrangement was jointly announced by Michel Caza (on behalf of Terascreen) in presence of Erwan Guiziou one of partner of Terascreen and Bhargav Mistry, MD, Grafica at a media briefing cum get together in Mumbai on 11th July 2011.

Michel and his friend Erwan Guiziou, who runs his own textile printing business in France - were in India on a 3-day visit to Grafica (from 10th till 12th July) to fine tune the strategy.

"The success of Nano series in India is a compelling case for exploring its use in the European and other markets. And we have been working in this direction, making the Nano series of products compliant for sale in Europe with CE marking." said Bhargav Mistry, MD, Grafica Flextronica.

“With the formation of dealer networks in Middle East, USA, Europe, Grafica gears up to capture unexplored global market. The tie up with Terascreen is a major breakthrough for our company,” concludes Bhargav.

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