Grafica News - april 2012
With Cylinder Press, Nova Publications goes creative in children's book printing
Nova Publications, the giant printing unit of Jalandhar based Evergreen Publications Group, has been successfully exploiting Grafica's Cylinder Press with inline UV to extensively offer value addition on teaching aids and wide range of children's books.
Their state of the art complete inhouse screen printing unit also houses screen making set up supplied by Grafica which includes fabric stretching unit, emulsion coater, screen exposing and screen drying unit, washing booth and squeegee sharpener.
Nova Publications' investment in advanced screen printing technology proves the growing importance of screen printing process for value addition on offset printed jobs such as books.
“The thought came to us when we saw DMI's marvelous screen printed samples at Grafica's stall in an exhibition in New Delhi. We tried to understand how UV special effects can be applied on offset printed job such as books. Soon we realised that there is tremendous scope to apply such touch and feel special effects on children's books to make it visualy appealing and to stimulate Kids’ mind. After witnessing live demo of their cylinder press, we immediately made up our mind that a fully automatic screen printing technology is the most preferred choice for our kind of large book publishing set up,” recalls Amandeep Singla, Operational Manager at Evergreen Publications (India) Ltd.
“Now with Grafica's Cylinder Press we are able to meet diverse needs of our customers,” says Amandeep adding that “screen printing process provides that extra edge to our book printing business because of its unique capabilities which is not available in any other printing processes. We can transform all our ideas into masterpieces of creativity because of UV special effect. We are able to provide value added service to our valued customers and meet their high expectations.”
“Besides cost factor, we preferred brand Grafica because of their reputation in the market. They offer satisfactory after sales service and technical support, and dealing with their team is a great experience. Undoubtedly, now their machine is delivering excellent results. Couple of our staff had also attended DMI's workshop. We have also benefited from their extensive technical support, knowledge and training.”
It is heartening to note that in spite of huge offset printing facility, including two 8 colour machine, Nova Publications took a judicious step by investing in Grafica's cylinder press to explore all the possibilities of UV special effects.