Grafica News - December 2013

With Camshell Apple Sign adds 'spice' to their graphics screen printing portfolio

As reported in the earlier issues of Grafica News India, there has been a growing trend of digital print solution providers diversifying into screen printing.

The latest entrant is Apple Sign, based at Payyanur in Kerala state, which is called as 'God’s Own Country' or 'land of spices'. The company has recently made a big ticket investment by purchasing Grafica's 30” x 40” CamShell along with complete screen making set up (stretching equipment, screen coater, screen dryer and screen exposing equipment).

“The strategy is to offer multicolour/halftone graphics screen printing service such as display boards, POPs/POS, etc. These are printed on rigid substrates such as sunpack/sunboard or acrylic,” says Farook A.P and Vinod M.S, partners of Apple Sign.

They are very optimistic about their new venture and they want to add some 'spice' to their existing product portfolio. “Multi colour display boards, screen printed on fluteboard, are in huge demand. These jobs can only be printed by screen printing process,” says Farook.



Interview:

Why screen printing?

The inspiration came when we saw a large collection of fantastic display boards screen printed on fluteboard, sunboard, and acrylic. These were very exclusive jobs with unbelievably vibrant colour reproduction. Being digital print service provider, we were quite convinced about the capability of advanced screen printing process. Now our customers are impressed and satisfied with the kind of colour reproduction on fluteboard.

Your DMI experience:

To take our plan one step further, we also attended DMI workshop to get to know more about the fundamentals of advanced screen printing and its application in graphics screen printing. We learnt various process parameters and workflows.

What is the secret of your quick success in graphics screen printing, you being a digital print solution provider?

By combining DMI's knowledge with our expertise in digital printing (for over a decade), we are able to deliver attractive prints with vibrant colour reproduction and sharpness. We believe without knowing the design elements and proper colour management, it is impossible to achieve better results in graphics screen printing.

Your experience with Grafica:

Grafica provided us technical support which was necessary as we are mainly into digital printing. Moreover, their well crafted machine (Camshell) and its attractive design itself speak about the company's image. Their machines are sturdy yet have easy to use mechanisms as we witnessed during satisfactory trials. And Grafica has a name in graphics screen printing.

About Apple Sign:

Apple Sign, a full-fledged digital print solution provider in northern coastal Kerala, has its 1200 sq. ft. screen printing unit and a digital printing unit with 750 sq. ft at a prominent market place in Payyanur. With two digital presses they produce flex, vinyl, one way vision, sign boards, banners, hoardings, backlits, blackshade vinyl, clear sheet, vinyl, vinyl matt, etching matt, canvas printing, besides inhouse design team. They cater to Kerala market and now they are eyeing on coastal Karnataka and Bengaluru markets.

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