Grafica News - December 2016

Success story: Addonz adds another Grafica DTG screen printing machine to jack up production



Two brothers, Abhishek Soni and Hitesh Mehra, belonging to a jeweler family, rather preferred to venture into garment printing after their graduation in engineering (B.Tech, Tex). And now their garment printing company, Addonz is successful, so to say, recently they have invested in Grafica DTG screen printing machine (8 color/14 pallet configuration - 20” x 30” print area) to jack up production. This is in addition to Grafica's DTG screen printing machine (8 colour/14 pallet - 16” x 20” configuration) already successfully working since 2013.

Interview with Abhishek Soni:

Why did you buy second DTG screen printing machine from Grafica?
We have been using Grafica garment screen printing machine and complete screen making set up for more than 3 years and we did not find any drawback in it. Their machines are fantastic with satisfactory performance. The advantage is that their garment screen printing machine requires low maintenance cost. And that is why we have bought another garment screen printing machine.

What about their service?
We are fully satisfied as Grafica's team provide excellent after sales service and technical support.

What about speed factor?
We are quite are satisfied with the speed of Grafica's machines. I don't understand the so called 'speed factor'. How much speed one needs when it comes to garment screen printing? The garment printing machine should have a reasonable speed, but high speed, like offset printing, is of no use. Because in a given mass print production with constant jobs coming, you cannot burden the workmen to work like a robot; they need to take some breath. I am satisfied if workman is able to take out 300-400 jobs per hour on an automatic machine. Quality output is important than speed in garment printing especially when it comes to high density and CMYK printing.

By the way, being engineers and belonging to a jeweler family why did you venture into garment printing business?
We wanted to do something different than our family business and we liked creative work such as t-shirt printing. Also, our dad, Shyam Sundar Soni, gave us a freedom to choose our profession. Garment decoration (both printing and embroidery) one such area where there is no limitation for creativity.

Tell us your capabilities:
We undertake multi color garment printing jobs upto 6-7 colors. We have facility to print upto 54 cm size. About 60% jobs involve multi color printing. About 30% of our customers are catering to export. Also, we have a design team to make designs of choice to customers although some of the customers send their own designs. We print all types of jobs - spot color, CMYK, high density, etc.

Your views on Quality:
We use only internationally approved (GOTs, REACH, etc) inks and chemicals.

The quality aspect is being personally monitored by me and my brother. We personally keep full control over QC, printing, design, pre press, screen making etc, as a result our rejections are not more than 0.5%! We also have our R&D department where we check and experiment on various parameters, take trials for ink/fabric behavior, design and print result.

What's the importance of screen making?
Whether you print by manual method or on automatic machine, it does not make any difference if we do not have proper knowledge in screen making and pre press. Even if we take out correct positive output, but still do not make proper screen, what is the use of an automatic machine? You will never be able to get better quality prints. So, we need correct technical knowledge with regard to pre press, Color separation, et al.

Digital vs. screen printing – your views:
Both Digital and screen printing are here to stay in garment decoration as both the technologies have their own specific role in garment printing. When it comes to garment decoration, we have to decide whether to print a particular job by digital (DTG), sublimation, heat transfer, or screen printing (manual table & automatic machine) or even embroidery.

What about Digital sublimation?
Out of our total jobs, 60-70% has all over printing, mainly for women wear, involving different types of fabric other than cotton. For such jobs, we use digital sublimation. For cotton fabric we go for screen printing only.

About Addonz:
What was started off as a small garment printing unit with manual tables to print about 300 t-shirts per day, Addonz has a capacity to print about 8000-9000 t-shirts per day.

Addonz's mammoth 15750 sq.ft production facility houses Garment Printing, Embroidery, Digital (Sublimation), and Heat transfer printing, complete screen making set up, 4 manual carousal machines, and table printing units.

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