Grafica News - May 2017
Wedding card manufacturers 'engage' Grafica screen printing machine to produce stunning wedding cards
While hundreds of wedding card manufacturers/printers across India still 'engage' manual screen printing, some have already changed their strategy by adopting automation to produce highly impressive wedding cards with value addition/UV special effects. As the wedding season is currently underway in India, we have featured success stories of wedding card manufacturers across India who have adopted automation. Editor
Sriram Cards, Hosur:
Sriram Cards, Hosur, has deployed Grafica Nano-Print to screen print wedding cards. The company is into retail and whole sale wedding card business with customers spread in Tamil Nadu, Kerala, Karnataka, and Maharashtra.
Their sister concern is a manufacturer of School Note books, whole sale Wedding cards and Stationery. “We were into whole sale wedding card business but in 2007 we also started retail business. To cater to the printing needs (inside text and cover printing) of retail customers we invested in Nano-Print in 2015,” says K.R. Murali. “Wedding card printing is a seasonal business and our business largely depends on no. of weddings taking place in a particular season.”
Vishesh Enterprises, New Delhi:
Narinder Kumar Jain & Bros/ Vishesh Enterprises, a whole sale and retail wedding card supplier is located at the busy Chawri Bazar in New Delhi.
The company has invested in Grafica’s Nano-Print plus, Nano-UV, Nano-Screen Maker 5-in-1, Nano-Sharpener, to offer wedding cards that shine with UV special effects.
Narinder Kumar Jain & Bros was originally founded about 150 years ago. As a supply of papers, they used to import of special wedding papers from US and Europe for distribution in Indian market. For the last 15 years their focus has been on retail and custom made wedding cards, wedding box and paper bags. The company attracts customers from in and around Delhi, all over India, besides catering to NRIs.
The company has all infrastructure required for printing and fabrication work. “With inhouse UV screen printing, we offer wide range of special effects such as glitter, bubble, gloss, matt, with choice to print on wide range of substrates such as wood/MDF, paper, metal, velvet, satin, and acrylic,” says Vikesh Jain.
Nasuku Printers, Bengaluru:
Being a wholesale wedding card manufacturer, Bengaluru based Nasuku Printers realized the urgent need to go for automation in screen printing.
Set up in 1992, the company’s 1500 sq. ft production facility houses couple of single colour offset presses and Grafica’s Nano-Print plus, foil stamping and all print finishing equipment needed for wedding card manufacturing. The company supplies wedding cards to retailers all over Karnataka.
“Nano-Print plus is perfect match for wedding card printing,” says Nagendra Singh C.N, proprietor of the company, while sharing his experience with automation. “Prior to automation we had 3 manual screen printing tables. Being wholesalers, we always wanted to increase our production capacity. However, adding few more manual screen printing tables to jack up production was not a right business proposition, hence we decided to go for automation.”
Nagendra Singh, a 3 generation entrepreneur who hails from Rajasthan, reveals that normal wedding cards requiring urgent production, are printed by offset, and screen printing process is used to produce creative wedding cards for premium market.
Eshwari Paper Mart, Bengaluru:
Krishna Murthy, owner of Bengaluru based Eshwari Paper Mart, and his son Manigandan, jointly share their experience with automation in wedding card printing.
Eshwari Paper Mart screen prints and supplies wedding card papers/wedding cards to wedding card wholesale and retail shops. These cards are screen printed on 150 gsm to 200 gsm paper board upto 10” x 20” size, using two Grafica Nano-Print, housed in their 1500 sq.ft production area.
“We used to employ 4 people per table. Now with two screen printing machines, requiring just 2 people each, we can achieve production of 4 tables,” says Krishna Murthy. “Now I tell my friends in the industry about the great advantages of automation and recommend Grafica machine.”